At any given point, my inbox has 100+ emails from publicists I’ve worked with for over a decade, as well as submission form responses from writers I’ve never heard of. I also get sent books regularly, ranging from ones I expect and have asked for to ones writers cold-mail me.
It is no better for a writer to pitch their book via the online submission form or send me a book with a printed letter. I think it makes more economic sense to send an email, but that’s just my two cents.
I’ve spent some time thinking about why certain books catch my eye, and I want to focus on writers who pitch themselves because they either don’t have an assigned publicist at their publisher or they are on a small enough publisher that the writer has to hustle for themselves.
Continue reading “The Art of a Cold Pitch”