Join our small cohort classes to help you not only survive your debut launch, but thrive during it.
Our January cohort will run from January 7 – February 4 at 8:00 pm Eastern via Zoom. The class is $500, which includes five 90-minute classes and an individualized 1:1.
The ideal writer has a debut book being traditionally published in the second half of 2027 or 2028 and needs a little extra guidance around book publicity and media for one reason or another, but all writers are welcome.
Classes will cover:
- Ensuring your website, social media, and pitch are up to par
- Building a media list that covers Big Media, the Literati, and outlets that don’t seem obvious
- Learning to connect with bookstores
- Shaping how to talk about your book in interviews and beyond
- Creating a 12-week plan leading up to publication so you don’t burn yourself out
- Plus, a 30-minute 1:1 class that covers whatever you personally need
Please fill out the form below and include links for your website, social media, and your book’s publication information (including a link to bookshop.org).
Testimonials
“The publicity cohort with Adam completely changed my approach to promoting my memoir and helped me formulate a concrete plan leading up to my book’s release date. Through this cohort experience, I learned about pitching, book events, book tours, and many other publicity-related information. I was feeling so lost before this experience and I feel so much more prepared as the book release date approaches. Adam went above and beyond with his instruction and with answering my questions.”
– Rabha Ashry, author of Hope You Still Love Me (2027)
“Adam Vitcavage has been such an incredible guide to the business side of this industry.”
– Stephen Fishbach, author of Escape! (2026)
“Adam is uniquely positioned to advise on marketing and publicity as the creator of Debutiful, as a former bookseller and events director, and as a writer himself. When I ask for Adam’s advice about what is worth my time and effort, especially as a debut author, I know I am going to get an actionable response with no BS. His approach to publicity has helped keep me sane, and his input couldn’t be more valuable.”
– Samantha Paige Rosen, editor of Living, Together (2026)
“Adam’s 1:1 was thorough and tailored to my needs as a debut author, complete with creative and actionable advice. By the end of our session, I felt prepared to tackle publication week and beyond.”
– Kat Stoddard, author of Wasp’s Nest (2026)
“Adam Vitcavage knows his shit!”
– Sophie Huneycutt, author of The House Built on Alligator Bones (2026)
“Invaluable insight.”
– Kerry Donoghue, author of Mouth (2025)