Individual Media/Publicity Coaching

Get personalized guidance on how to build visibility, confidence, and momentum for your writing career.

In these one-on-one sessions, Adam Vitcavage, founder of Debutiful, works directly with you to demystify the media and publicity side of publishing. Whether you’re preparing for a debut, navigating early career growth, or struggling to make your work visible, these sessions are tailored to your specific goals.

This 1:1 support is for writers with or without in-house publicists who aren’t quite ready (emotionally or financially) to invest in a freelance publicist and who are asking the questions:

  • How do I pitch myself?
  • How do I build momentum?
  • How do I prepare for a launch?
  • How do I stand out?
  • How do I shine in an interview?

Interested? Fill out the form below, and Adam will reach out to you about goals, expectations, and pricing*.

Please fill out the form below and include links for your website, social media, and your book’s publication information (including a link to bookshop.org).

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Thank you for your response. ✨

*Pricing will be discussed in our initial emails, which will incur no charge. We will discuss what you’re looking for from Adam (one session to get insight into book media and publicity, ongoing support, or something else). Pricing will be an hourly rate, but if you’re interested in discussing a different kind of payment model, please let us know.


Testimonials

“Adam Vitcavage has been such an incredible guide to the business side of this industry.”
Stephen Fishbach, author of Escape! (2026)

“Adam is uniquely positioned to advise on marketing and publicity as the creator of Debutiful, as a former bookseller and events director, and as a writer himself. When I ask for Adam’s advice about what is worth my time and effort, especially as a debut author, I know I am going to get an actionable response with no BS. His approach to publicity has helped keep me sane, and his input couldn’t be more valuable.”
Samantha Paige Rosen, editor of Living, Together (2026)

“Adam Vitcavage knows his shit!”
Sophie Huneycutt, author of The House Built on Alligator Bones (2026)

“Invaluable insight.”
Kerry Donoghue, author of Mouth (2025)